Sugu Toys

With a heavy heart, it is time for Sugu to get out of online retail. Sugu Toys is no more.

Sugu's main goal is to innovate in different segments of the adult industry to provide better experiences and information to the public. Unfortunately, this turned out to be difficult in the physical goods market. Between competition with Amazon and the payment processing industry's hostility toward adult products, we ended up spinning our wheels, stuck in the status quo.

Sugu Toys was a mistake and a failure of Sugu's mission. We are working on other options to continue our mission forward, and should be launching some of them later this year.

Stay tuned on

Jacob Shreve, founder of Sugu